Revolutionising Digital Marketing with Our New Dashboard
Welcome to the future of digital marketing and customer service! Our cutting-edge dashboard is designed to transform how digital marketing specialists manage campaigns, track performance, and engage with clients.
Say goodbye to manual calculations and fragmented data.
Media Planning Dashboard with Real-time Campaign Control
The Media Plan control panel offers unparalleled insight into pacing and performance, eradicating the need for complex, error-prone manual tracking in spreadsheets. Previously, programmatic specialists spent hours each week updating intricate Excel files, leading to delays and potential missed optimisation opportunities due to outdated data.
The dashboard centralises all crucial metrics: Spend, Impressions, Clicks, Conversions, CTR, CPC, CPM, and CPA. Manually computing these across dozens of campaigns is a recipe for error. Our dashboard does it instantly.
Intuitive Colour-Coding
At a glance, assess campaign health: Green indicates on-track, Yellow signals caution, and Red demands immediate attention. This visual cue system guides immediate decision-making.
Automated Pacing Alerts
The dashboard automatically calculates and displays metrics against planned targets. This helps prevent over or under-pacing, optimising spend efficiency.
Enhanced Collaboration & Trust
CS teams can confidently explain performance to clients, using the clear visual cues and real-time data to highlight successes or propose proactive adjustments.
Multi-Currency Support
Effortlessly manage campaigns across different currencies. View and compare performance metrics in your preferred currency.
Advanced Dashboard with deep Insights
Transform your decision-making with our comprehensive analytics powerhouse. Our dashboard delivers unified, actionable insights that drive strategic campaign optimisation.
Every metric, trend, and performance indicator is consolidated into an intuitive interface that reveals the story behind your data. From granular campaign performance to overarching portfolio health, gain the clarity needed to make informed decisions swiftly and confidently.
Unified Data Visualisation
Consolidate data from all your campaigns into one comprehensive view, eliminating the need to navigate between multiple platforms and spreadsheets.
Flexible Filtering & Segmentation
Drill down into specific metrics with powerful filtering capabilities, allowing you to isolate campaign aspects, markets, or performance indicators for deeper analysis.
Real-time Performance Tracking
Monitor campaign progress with data updates and trend analysis, enabling swift decision-making and proactive optimisation strategies.
Comprehensive Budget Planning
The Budget Overview eliminates the archaic reliance on endless Excel sheets for financial tracking. Previously, digital marketing specialists would manually compile spend data from various platforms, leading to time-consuming reconciliation and potential human errors. CS teams faced delays in providing clients with real-time budget updates, often resorting to outdated figures.
Our dashboard provides an immediate, clear breakdown of budget allocation and actual spend, visible to both your internal teams and your clients.
For Your Team
Instantly monitor budget consumption and identify over/underspend, enabling proactive optimisation.
For Your Clients
Empower clients with self-service access to real-time budget data, fostering trust and reducing inquiry volume.
Customisable Settings Tailored to Your Workflow
Our dashboard's settings offer unparalleled customisation, allowing both digital marketing specialists and CS teams to fine-tune their experience. This level of control eliminates the inefficiencies of generic tools, where users are often forced to adapt their workflows to the software rather than the other way around.
Workflow Configuration
Define digital channels, formats, devices and strategies with names that resonate with your team's processes.
Platform Costs Setup
Configure platform-specific rates, margins, and cost parameters for each advertising platform. Set up currency rates, cost strategies, and detailed pricing structures to ensure accurate financial tracking across all campaigns.
User Permissions
Define granular access levels for team members and clients, ensuring data security while promoting transparency.
Why Our Dashboard Stands Apart?
In a crowded market, our dashboard distinguishes itself by offering a suite of benefits meticulously crafted to empower digital marketing clients and programmatic specialists across all channels – be it programmatic, social, or search. We understand the pain points of the industry, and our solution is built to alleviate them, providing a truly transformative experience.
Industry-Expert Designed
Developed by seasoned digital marketing professionals, our dashboard is packed with features that address real-world challenges faced by practitioners every day.
Extensive Filtering Capabilities
Slice and dice your data with robust filtering options, allowing you to isolate specific campaign aspects, markets, or performance metrics for deeper analysis.
Real-time Progress & Forecasting
Monitor campaign progress with live data and intuitive visualisations. "Expected vs. Actual" progress bars, alongside TCC tooltips, instantly show if you're on track to hit targets.
Customisable Settings
Tailor the dashboard to fit your specific needs with adjustable settings, ensuring that you have the right tools and information at your fingertips.
User Access Levels
Assign precise access rights to team members and clients, ensuring data security and tailored views that enhance collaboration without compromising sensitive information.
Seamless Currency Conversion
No more manual currency calculations! Effortlessly switch between different currencies, simplifying billing and reconciliation across international campaigns. This feature is a game-changer for global operations, saving invaluable time and eliminating errors.
Our dashboard isn't just a tool, it's a strategic partner designed to maximise your ROI and elevate your digital marketing operations. It's built to be intuitive, powerful, and an indispensable asset for clients and specialists alike.
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